According to the reports, the change in Lumia’s brand name from Nokia to Microsoft did not affect the sales in Pakistan and new phones, especially Lumia 535 has received an overwhelming response in the country. The reports also indicate that the demand of Windows phones has topped the demand of the iOS phones yet it is still far behind the Android phones. However, the reports of 2015 first quarter is quite impressive and the company expects the sales to grow once Windows 10 is officially launched. Talking about the increasing demand of the phones, the marketing head of the company also said that the affordable price without compromising with smartphone features has made the company shine. He even added that the user-friendliness of the interface and the colorful designs of the phones are factors backing the sales of Windows phones. The reports also indicate user-friendliness of the software in all Lumia devices as another reason to boost its sales.